The 2025 Macy’s Flower Show will star YSL Beauty at Macy’s New York City Herald Square flagship location. This event offers immersive Surrealist Gardens and floral displays from April 27 to May 18. 

Leading up to Mother’s Day and celebrating 50 years, Macy’s Flower Show will expand to three full weeks, offering customers a holistic experience through a limited-edition Flower Show collection, immersive events, and exclusive deals through the first-ever Macy’s Bouquet of Deals. 

This year, the YSL Beauty Art of Flowers immersive experience brings guests through a landscape, complete with innovative metallic codes, and dares the customer to embrace their own transformation.

YSL Beauty Art of Flowers allows guests to enter a world where natural beauty challenges the status quo with a floral façade that takes over the exterior of the Macy’s on 34th Street. 

Inside, the journey continues with a bold landscape comprised of the main olfactive notes in YSL Beauty’s new Libre L’eau Nue, the brand’s first alcohol-free citrus, floral scent deploying an oil-in-water fragrance proprietary technology. 

An evocative display reflecting the powerful hero fragrance Libre greets guests next, with fresh lavender and golden orange blossoms adorning the space. 

Macy’s Flower Show then evolves into a vibrant and enticing fern and geranium-adorned experience highlighting YSL Beauty’s Myslf fragrance.

Juliette Ferret, YSL Beauty U.S. General Manager, said, 

“Flowers, in their daring and raw beauty, are at the heart of our products, but also our brand – and have served as a constant source of inspiration for M. Saint Laurent. They represent the vulnerability, beauty, and possibility in our world, which we try to always amplify. The YSL Beauty Art of Flowers experience epitomizes the spirit and vision of the brand and we’re honored to bring this to life.”

The immersive experience ends in a pop-up boutique, where guests can engage with YSL Beauty’s new Loveshine Plumping Lip Oil Gloss. 

Guests will be gifted lily-filled bouquets, couture personalization exclusive to Macy’s Flower Show, onsite bottle engraving, watercolor art, and limited-edition flower charms.